Selected work
Strategy, teams, and outcomes.
A few of the products and teams I’ve led. Different surfaces, one throughline: find the problem nobody owns yet, turn it into a direction leadership will fund, and build the team that ships it.
Making a design team AI-native
I led my team to AI-native fluency a month ahead of the rest of Facebook, on live product work, and built the operating model to make it stick. It was adopted beyond my team.
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Marketplace: Facebook’s front door for young adults
Young adults were already on Marketplace for utility. I led the design strategy that turned that into engagement, and a path into the rest of Facebook. It shipped publicly as the Marketplace Glow Up.
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Building Alexa’s app ecosystem
A catalog of 5,000 skills grown into a true app store across app, voice, and screen over five years. It reached 130,000+ skills and earned a patent.
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The Facebook Profile redesign
One of Facebook’s most visible surfaces, with more than a billion visits a day. I led design for the global redesign, holding quality at surge pace through a worldwide launch covered in Meta’s newsroom.
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